Consumer Food-Choice Behaviour Model
نویسندگان
چکیده
منابع مشابه
Model for understanding consumer textural food choice
The current paradigm for developing products that will match the marketing messaging is flawed because the drivers of product choice and satisfaction based on texture are misunderstood. Qualitative research across 10 years has led to the thesis explored in this research that individuals have a preferred way to manipulate food in their mouths (i.e., mouth behavior) and that this behavior is a ma...
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ژورنال
عنوان ژورنال: Interscience Management Review
سال: 2011
ISSN: 2231-1513
DOI: 10.47893/imr.2011.1085